The Prophetic Art of Persuasion – Forty Communication Techniques of the Prophet Mohammed. (ص)

The Messengers sent by God were the ultimate communicators and teachers. They taught and communicated both individuals and communities in the most effective manner what divine guidance was and how to follow it. The foremost of these was the Prophet Mohammed, may God bless and grant him peace. His life stands as a testament to the power of effective persuasion and teaching, and every person that came in contact with him was left with an imprint of the powerful and articulate manner in which he convinced people of the need to change their situation. Every turn of the Prophetic Sirah is a masterclass in the techniques and tools that everyone can learn from to enrich their own lives and achieve their life goals.

Building upon the seminal text ‘The Prophet (ص) As a Teacher’ by Shaykh Abd al-Fattah Abu Ghudda, Shaykh Ruzwan will not only cover related aspects from the Sirah and Hadith literature, but in his own unique style, relate this to current trends and movements effecting change in society, and how it is essential as Muslims that we not only know what to say, but how to say it.

In this course give you a unique opportunity to:

• Study real examples of how the Prophet (ص) was able to fulfil his duty as a caller to God in the most perfect manner.
• Learn the educational method of the Prophet in (ص) calling people to God.
• Cover a schematic study of the pivotal hadīth that demonstrate the Prophetic Art of Persuasion.
• Study the numerous methods the Prophet (ص) used to bring lasting change in the lives of those he met.
• Cover Muslims scholar’s reflections on the way Muslims should adopt the prophetic pattern of educating in their own lives.
• Understand the theory behind effective communication in the prophetic model of Da’wah.

• Overview the ideas of major thinkers on how to get people to change their habits and behaviour.
• Learn the techniques and tools that allow you be a better communicator in your own life.
• Discover insights into what makes a person an effective caller of change.
• Learn about how marketing utilises the art of persuasion to influence people’s behaviour.  
• Realise that getting people to learn and change is based on well-researched rules.